The usage of wrap-around labels is more traditional and common compared to using shrink labels. Its users are restricted to flat-surface applications. However, this globally-used labeling style can help minimize manufacturing complexities and can save suppliers a lot of production energy and cost – largely in terms of design development and application.
This label alternative consumes less container space as well, leaving more visual space for the consumers to see the content. This 360-degree print is composed of different layers with varying materials that are able to withstand product conditions. In addition, iIt is very important to note that BOPP (Biaxially Oriented PolyPropylene) wrap-around labels can be glossy or transparent and can generally cost lower assembly expenses than paper and shrink labels.
This is commonly used in bottled beverages, like water or juice drinks.